How to avoid the greenwashing trap – a simple guide
Get the low down on greenwashing, what it means for your business and how to avoid it.
How to avoid greenwashing guide
As more companies embrace sustainability and consumers seek out ethical brands, there’s been a rapid growth of firms trumpeting their green credentials. However, this has been accompanied by a proliferation of claims of ‘greenwashing’. For businesses wanting to let their customers know about their good work, it can be confusing to know how to communicate it.
How much do you say? How do you say it? And is it better to say nothing at all to avoid being criticised, even if you’re making progress?
